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Campaign Activation for GRAYE: BE PRESENT IN THE MOMENT
The photography direction draws inspiration from moments of slow living in urban settings which connects to the campaign objective of helping to curate a more meaningful and conscious lifestyle for many who are living in a fast-paced society.
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A photobook-inspired fashion lookbook that evokes a sense of nostalgia while featuring a collection of garments that embodies the spirit of slow living, designed to inspire mindfulness, comfort, and effortless elegance.
Each photograph is edited to mimic the texture of Kodak film, with subtle grain adding depth and character.
To further evoke the look and feel of traditional Kodak prints, some photographs in the photobook are framed by a classic border design to add a timeless elegance to the images.









Photography - Tan Rui Qi Rachel
Art Direction - Lee En Xuan
Hair & Makeup - Kezia Raphaella
Copywriting - Cheng Jia Wei
Model - Alvin & ShuZi
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