top of page
Inspired by one of the artisanal crafts, Locksmith is a occurring trades that are vanishing in the face of commercialization.
Therefore this collection is a tribute to this craft by incorporating elements of key and lock with intricate details inspired of the silhouette and material.
Photography narrative: Seeking for a New Beginning
On a search for the missing key to unlocking new beginnings, the persona depicts the brand, fragment.
She is modern, but she will always have this piece of nostalgia in her.
In this photo story where she explore on this venture of nostalgia, she wanders around, picking up hints and traces of SG past trades
Photography - Tan Rui Qi Rachel
Art Direction - Lee En Xuan
Hair & Makeup - Kezia Raphaella
Styling - Natasha Sim Hui Jie
Copywriting - Cheng Jia Wei
Model - Zelena Zeng
bottom of page